Unlike a Google Doodle, which is a temporary commemorative Google logo animation, the official animated Google logo aims to talk about the tech giant’s future. Through morph animation, the logo carries across brand messaging using just basic shapes and Google’s official colors. Google’s signature graphics need no introduction, but the brand’s animated logo does a fine job of showcasing the wide-ranging services under its umbrella. The animated logo hints at how Netflix is maturing from its streaming-only roots into its production studio aspirations. The play on the color spectrum and the illusion of depth are the key effects behind this logo animation’s ability to draw consumers into a cinema-like atmosphere. This concept originated from the team’s initial idea of using the thumbnails of Netflix originals, seen from a sideways view. Starting off with its signature animated “N” ribbon, the Netflix logo animation then morphs into a barcode-like visual. The animated Discord logo brings the friendlier and more playful feel of the mascot full-circle, with a wink and some fine-tuned changes in the brand’s color palette and wordmark. With the brand shifting their focus to cater to a broader consumer base, moving away from its gaming-centric origins, Clyde has gone through some changes as well.ĭesigners first freed Clyde from his restrictive speech bubble and then reshaped the character to make its features easier to translate when scaled to print on merch. Inspiration-sparking logo animation examplesĭiscord’s OG mascot logo is the iconic gaming console character named “Clyde''. Wondering if you need coding skills to be on par with the designers of these cool logo animations? No worries - we'll show you how to easily animate a logo without writing a single line of code. Need some logo animation examples to get those creative juices flowing? We’ve got you covered! Skim through this list of the best animated logos out there, and you’ll see how these visuals are in fact doing more than just establishing brand identity: the best animated logos also manage to get a brand’s message across in a persuasive, engaging, and inspiring way. These brands are following in the footsteps of current market giants like Google, Netflix, and Linkedin. It’s no wonder that logo animation is rapidly gaining traction among smaller brands as well. You won’t regret and we promise that.Motion graphics are at the peak of their popularity among marketing-savvy designers from around the world. We take every project with same excitement as we love to explore new ideas in 3d and logo animation production. If you are in a search for good creative partner to give a shine to your brand and business feel free to contact us and we will gladly help. His words after we sent him a preview are:
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